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MY EXPERTISE
SOCIAL MEDIA STRATEGY
No random posting here—just sales-driven, brand-pillar-based strategies designed for growth.
BRANDING
Elevated branding that sells. I curate visuals, messaging, and strategy so your online presence matches the quality of your business.
CONTENT CREATION
I plan, create, and edit polished, engaging content that connects with your audience and drives sales.
COMMUNITY BUILDING
Social isn’t just about followers—it’s about people. I’ll build real connections that turn audiences into loyal customers.
COLLABORATION
Your voice + my strategy = content that feels authentically you. I’ll curate every detail to your vision.
ANALYTICS & GROWTH
Clear reports that show what’s working, what’s not, and how we’ll keep scaling your growth.
I helped grow this brand from 3K to over 30K followers organically—while driving record engagement and leading a full rebrand.
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After Joining This Company, I Delivered:
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+277% increase in Instagram engagement
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+46.1% expansion in reach (organically)
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Directed a full rebrand, leading both the visual identity and strategy
MY WORK IN ACTION
VIRAL VIDEOS
916K Views
3.3K Likes
54 Saves
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76K Views
693 New Follows
1.7K Likes
725 Saves
474 Shares
202K Views
1.6K Likes
48 Saves
CONTENT PILLAR POSTS
COMMUNITY
For this community-building post, we shared the heart behind the brand by telling Carol’s story — from her childhood love of interior design to the 20+ years of experience that shaped her into the designer she is today. We intentionally blended her professional expertise with personal, relatable moments so followers could connect with her as a person, not just a business owner.
Posts like this help audiences feel like they truly know the face behind the brand. When people understand someone’s story, they feel connected — and that connection is what turns followers into a community.
INSPIRE
For this Inspire content pillar post, we shared short, elevated clips of the company’s 2025 Halloween collection to spark inspiration and stop the scroll. The quick shots are designed to attract new followers by giving them a glimpse of their Halloween decor style, while encouraging current followers to stay tuned for more holiday inspiration as they start decorating.
Posts like this position the brand as a go-to source for seasonal decor ideas and keep the audience excited and engaged as the holidays approach.
EDUCATE
For this Educate content pillar post, we shared our 7-step design process to give followers a behind-the-scenes look at how we work. By walking through each step, we’re able to showcase our expertise while helping people understand what it’s like to work with us and what they can expect from start to finish.
Education posts like this build trust. When followers understand our process — along with our design tips, trend insights, and expert advice — it helps them feel more informed, confident, and connected to the brand.
DRIVE SALES
For this Drive Sales content pillar post, we shared short, punchy before-and-after clips that highlight the transformation our interior designers can deliver. These quick visuals showcase the value of our services in an easy, scroll-stopping way and help potential clients instantly see what’s possible for their own homes.
The caption includes a clear call to action — comment “design” to get started — inviting followers to learn more about our interior design services and book a consultation. Posts like this are intentionally designed to turn interest into action and drive new inquiries and clients.
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ABOUT ME
Hi! I’m Shae — if you’re overwhelmed by social media but still want real growth, I’m your girl.
I help small businesses grow with smart strategy, scroll-stopping content, and elevated branding that feels authentically you.
With a degree in marketing, 6+ years of experience as a Marketing Manager, and proven results (like taking a niche local business from 3K to 30K followers organically), I know how to make your online presence as professional and magnetic as your in-person experience.
I started this business after watching my mom build hers from the ground up. I know firsthand how many hats small business owners wear — and I believe social media shouldn’t be one of the hardest parts.
Whether you need done-for-you management or a branded content refresh, I’ll help you show up consistently, beautifully, and with purpose — so you can focus on what you love most.
MY SIX STEP SIGNATURE PROCESS
MY SIX STEP SIGNATURE PROCESS
Why Clients Love My Method:
By combining your niche expertise with my strategy, editing, and management, your brand ends up with a feed that’s: authentically you, seamlessly professional, & curated to drive sales, not just likes.
Strategy First — Building Your Brand Pillars
Every month begins with strategy. I’ll map out a content plan that’s not random, but rooted in your brand pillars—the categories that keep your social media consistent, professional, and aligned with your goals.
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Example: For a local bakery, the pillars might be: “Teach baking tips,” “Inspire with seasonal treats,” “Build community with customer spotlights,” and “Drive sales with weekly specials.”
This ensures your feed feels intentional—not just another mix of random posts.
The Braindump Blueprint — Bringing Your Voice to Life
Here’s where my expertise and your expertise come together.
I’m the expert in social media strategy and sales psychology.
But you’re the expert in your business—your niche, your customers, your story.
That’s why I’ll create content ideas and give you prompts, but you’ll provide the raw material: a short script, a brain dump, or even just bullet-point ideas. From there, I’ll refine it to be social-ready—with hooks that stop the scroll, concise delivery, and clear calls-to-action.
Example:
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Your brain dump: “We help people find the right houseplants for low light.”
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My revision: “Got a dark apartment? Here are the top 3 plants that thrive with zero sunlight—number 2 is a game-changer.”
This process ensures your content feels authentic to your expertise, never cookie-cutter or AI-generated.
Content Day (Optional Add-On)
Want elevated, on-brand visuals? You can book me for a monthly content day where I’ll direct and film up to 15 short-form videos in one session.
But it’s flexible—if you’d rather:
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Provide your own content or hire a videographer/photographer, I can work with that too.
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No matter where your content comes from, I’ll edit it to look seamless and professional.
Example:
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A boutique owner books me for a content day → We film new arrivals, capture b-roll, record quick educational clips, and shoot behind-the-scenes moments—building a library of versatile content I can repurpose for future videos.
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A coaching client records her own videos at home → She sends them to me, and I refine them into polished, branded content with captions and titles that stop the scroll. I edit the videos to flow seamlessly with trending music, add engaging effects, and ensure every detail is elevated to capture their audience.
Editing + Content Creation
This is where the magic happens. Editing isn’t “just trimming a video”—it’s where your brand gets elevated.
I spend hours making sure every caption, hook, graphic, and transition feels professional, scroll-stopping, and sales-driven.
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Reels: Polished with edits, captions, music, and effects
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TikToks: Raw and natural to feel authentic
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Carousels & Stories: Clean graphics, branded covers, and quick educational pieces
Management + Community Building
I don’t just post and walk away—I build your presence.
Through analytics, I’ll determine the best posting times for engagement and schedule content to maximize reach. Then I actively engage with your audience so they feel connected to you.
Because out of all the businesses they could buy from, I want them to feel like yours is the one made for them.
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Responding to comments + DMs
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Liking and engaging with followers
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Starting conversations to build trust
Analytics + Next Steps
At the end of each month, you’ll get more than a boring spreadsheet—you’ll get clarity and a roadmap.
I’ll show you:
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What content actually sold or converted
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What got the highest engagement (and why)
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Audience growth and insights
Then I’ll break it down into clear action steps for next month, so your social media isn’t just busy—it’s strategic.
Example: “Your educational Reels got 4x the saves and shares compared to other posts. Next month, we’ll double down on how-to content while still weaving in community-building and direct sales pushes.”
All YOU need to do?:
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Approve content ideas
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Send me your brain dumps
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Show up to our content day (if booked)
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Join our monthly check-in meetings
WHAT SETS MY WORK APART
Branding That Stands Out
Your social presence will match your brand’s personality, with visuals, tone, and messaging that are cohesive and instantly recognizable.
Done-for-You Ease
From strategy to visuals to captions, I take care of it all so you can stop stressing over what to post.
Content That Converts
I don’t waste time on posts that just look good but don’t move the needle. Every piece of content is created with a purpose—to attract, engage, and turn your ideal audience into paying customers.
CONTACT
Your next level of growth starts here. Complete the form to schedule a discovery call—I’ll answer your questions, share insights, and build a plan to jumpstart your marketing today.
